Ralph Lauren’s Digital Storybook Shopping Experience

Ralph Lauren

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Child models from the RL Gang.

During my time in NYC for BlogHer, I attended an exclusive event hosted by Ralph Lauren and Mom Central. The event took place in the lavishly decorated Ralph Lauren Reading Room. While there, I had a chance to meet David Lauren, Ralph Lauren’s son. And I learned more about the brand I love dressing my little guy in. I never knew much about the history of the Ralph Lauren and I had a few preconceptions to be honest. Listening to David Lauren tell his dad’s story was simply inspiring and reassured me that the brand was not started from wealth, but an average guy with a dream. Ralph Lauren and his two brothers and sister were raised by his immigrant parents in the Bronx. His family’s last name was originally Lifshitz, but they later had it changed to Lauren.

Ralph’s passion for fashion budded at an early age. He took on an after school job just so he could purchase the stylish suits he desired. He went to business school for two years and served in the army another two years. He picked up a job as a salesman at Brooks Brothers and eventually under the name “Polo”, he started selling ties in a small store. Ralph began designing clothes for his wife and kids. His inspiration came from dreams and fantasies of the life he wanted for his family and the life of those who wore his clothing. He wanted to tell a story; write through his clothing–which brings me to the RL Gang Storybook.

The RL Gang

The RL Gang is a shoppable children’s storybook narrated by Harry Connick, Jr. It’s an interactive fashion show story that provides an exciting way for children and their parents to shop the latest back-to-school fall fashions online. The eight characters in The RL Gang go on adventure their first day back to school. Each character has their own sense of style and their looks from the Childrenswear Fall collection are showcased in the virtual storybook. There’s a shopping cart integrated in the book which allow parents to purchase their favorite items directly from RalphLauren.com and Bloomingdales.com.

The RL Gang is also available as a hardcover book at Tikatok.com. Through September 15th, Ralph Lauren will donate 15% of all proceeds from the sale of the Childrenswear Fall collection on RalphLauren.com to support the Ellis Marsalis Center for Music in New Orleans, a cause Harry Connick is very passionate about.

This project is pretty impressive to say the least and I am thrilled to join Ralph Lauren as an ambassador for the brand. Jayden and I will be receiving clothing from from Ralph Lauren (we’ve already received a few gifts at the event) and I will be writing a series of posts as we gear up this upcoming fall. I absolutely can.not.wait. to take photos. And secretly, I’m hoping begging to have Jayden featured with the RL Gang.

Oh, I have something for you. Use code RLG_SOPH to receive 10% off regularly priced Ralph Lauren Children’s and Baby products through 8/20.

Alternatively, you can shop stores such as T.J.Maxx and Marshalls who keep Ralph Lauren in stock. I shop at these stores as well as Ebay for all of my Ralph Lauren goodies. I love the lifestyle image of the brand, but it doesn’t mean I have to overstep my own lifestyle to achieve the look.

Tonight’s Twitter Party Info

048What: Ralph Lauren #RLGang Twitter Party
When: Thursday, August 19th from 8-9 pm EST
Why: Talk about the new Ralph Lauren digital storybook, a children’s book that gives Moms a unique way to explore Ralph Lauren clothing and their new fall line. You’ll also be entered to win a Ralph Lauren outfit for your child or one of six $50 AMEX gift cards. There’s no RSVP required, just use the hashtag #RLGang and join the conversation!
Host: @MomCentral and @RalphLauren

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Sheena Tatum

is the founder of Sophistishe. She's a free spirit, wife, boy mom, rental rebel, curator of pretty things, lover of vintage pyrex, and the tropics. Sheena can be found in NW Indiana with her husband and two scrumptious boys, clutching kraft paper, chalkboard paint, sriracha and chipotle pepper. In the midst of motherhood, wifedom, and managing a growing collection of digital projects, she somehow manages to find zen in being a quirky, introverted, lil’ lady.

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4 Comments

  • Reply August 19, 2010

    1stopmom

    Boogie would be perfect for the RL Gang!! I am going to try to make the twitter party tonight!

  • Reply August 19, 2010

    Shelly

    If money were no object, Ralph Lauren would adorn the Ismail family. The book looks really neat ;)

    • Reply August 19, 2010

      sophistishe

      All the more to shop at Marshalls, T.J.Maxx, and Ebay. I edited this post to address your concern ;).

  • Reply August 19, 2010

    Laila @OnlyLaila

    That is a cute idea! I love Ralph Lauren clothes for my son.

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