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Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions

Edited to add: The article in question has since been edited, but the article in it’s original state (which I saved) was highly offensive to many of the professionals mentioned in the article. The author apologized, but still, my thoughts remain the same regarding malicious marketers and brands and bloggers who support them. :-/

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I normally don’t blog about blogging because that’s kinda like writing in your journal about journaling. But I have no place else to put this other than the Facebook discussion I participated in. Soon, that discussion will be buried and my thoughts will be lost. And I feel they need to be seen, because I’m tired of the smile and nod mentality. I’m usually the “Here we go AGAIN beating the dead horse, everybody shut the hell up and get back to work, responding is a waste of time, it doesn’t pay the bills, stop taking the bait” type, but the article and the nods it got made me feel a certain type of way that got my fingers going.

So this article written on a “how to” marketing/consulting blog came out featuring a list of Mom Bloggers (and a few outreach companies) who deserve to be pampered by brands. Those on the list were sent a congratulatory tweet. But the article written INTRODUCING the list was total crap, ok. Total. And I’m not even going to get on these top lists… I don’t give 3 damns or a kitten about the list or any others. We’ve already shared our disdain for them. They don’t pay my bills. If I make ‘em, I make ‘em, if I don’t, I don’t. Simple.

So the article went on about how a business could pitch 20 Mommy Bloggers to write about an all expense paid getaway giveaway – FOR A CHANCE TO WIN that one prize. It gets better. If you’re an automobile manufacturer, you may want to pitch 500 Mommy Bloggers to write about your one year lease giveaway – FOR A CHANCE TO WIN that one prize. And by golly it may cost you $2,000 at $4 per blog post, bringing you way under what a “TOP media company” is offering their bloggers: a whopping $25 per post. *side eye*

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

…or a chance to win for that matter.

And then the article took a turn for WHAT should have been the premise of the entire article:

Before you go out and hire an expensive ad agency to run focus groups that tell you only what’s observable when observing, contact the most influential people on earth first. Get their perspective.

And when you do, come bearing gifts*. After all, it’s rude to show up to your neighbor’s doorstep unannounced — empty handed.

// insert list of bloggers here //

* What, gifts like those CHANCES TO WIN you were just encouraging in majority of the article?

Sir.

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So then a Facebook thread was started announcing some of the bloggers who had made the list. I have protected everyone involved in the conversation, but I will just say I wasn’t too thrilled and was very vocal as to why.

Those who know me and have had real conversations with me know why I went a little hard. Plenty of us have struggled in some way, shape, or form and blogging has presented itself to be a huge life saver for many of us… even when having to struggle to get said blog to where it is today. I may have had a PTSD moment, lol. But enough is enough. My CURRENT lifestyle and online career does NOT include being silent or sitting around watching people make poor decisions that will lead to the demise of an industry that helps so many gain financial stability, once in a lifetime experiences, and the opportunity to contribute to social good efforts.

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Photo by le Korrigan

Let me explain…

The Blogging Community is like a neighborhood. You see some riff raff in your neighborhood, naturally you and your neighbors as a collective are going to protect the neighborhood and combat the riff raff, right? It’s not as simple as ignore it and it’ll go away. You don’t want to sacrifice your family, hard earned work, and investments to danger and harm. This is how I see it. If we’re supposed to all stick together and look out for each other, well… *kanye shrug*

Am. I. missing something heeere?

I commented on the article.

Thanks for the mention, however, I wouldn’t encourage any of these marketing tactics except for the very last…

“Come bearing gifts. After all, it’s rude to show up to your neighbor’s doorstep unannounced — empty handed.”

It’s a common misconception that Mom Bloggers like to blog for “free” or “chances to win”. Our blogs are businesses and should be approached as such. Many of us are contributing significant amounts of income to our households. Time = money. Brands and blogger outreach teams are being paid beaucoup money for their “expertise”. Well-established Mom Bloggers with solid portfolios are certainly more valuable than $4-$25 per post (or chances to win). Brands, do your research!

Then, I commented on the congratulatory Facebook post.

Lots of editing because so many folks were commenting at the same time and when you’re riled, you’re prone to typos. UGH.

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Of course with every list, there’s concern about who’s on the list, who did what, and seriously, the list means nothing. It’s the faulty marketing tactics mentioned in that article (and the link-bait which the article is) that I do NOT wish to be associated with.


Brands, thoroughly research a blogger and form your own opinions. Don’t take advice from unestablished marketing blogs. Don’t take lists seriously unless they are REPUTABLE. Study a blogger’s presence, kindly ask for their portfolio, media kit, and experience. Then, pitch them for their very own “pampering” experience. Bloggers, remember when you promote bad tactics (I get it, we all want to be recognized and everyone doesn’t see the big picture.), they will continue to spread and fuel misconceptions about our community we work so hard to maintain.

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Protecting The Mom Blogging Community: Bad Marketing Advice & Misconceptions Sophistishe.com

Sheena Tatum

is the founder of Sophistishe. She's a free spirit, wife, boy mom, rental rebel, curator of pretty things, lover of vintage pyrex, and the tropics. Sheena can be found in NW Indiana with her husband and two scrumptious boys, clutching kraft paper, chalkboard paint, sriracha and chipotle pepper. In the midst of motherhood, wifedom, and managing a growing collection of digital projects, she somehow manages to find zen in being a quirky, introverted, lil’ lady.
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